Episode 4: Why We're Hooked with Adam Alter
In this episode Adam and I discuss behavioral addiction specifically relating to our use of technology. Adam brings a unique perspective to the space as he has written extensively on the subject, most recently for his New York Times Bestseller, Irresistible. Before Adam raised the alarm about the lengths to which tech companies go to manipulate us, he was someone that tech companies would pay to teach them how to keep us in their app or game for longer.
Adam Alter is an Associate Professor of Marketing at New York University’s Stern School of Business, with an affiliated appointment in the New York University Psychology Department.
Adam is the New York Times bestselling author of two books: Irresistible (March, 2017), which considers why so many people today are addicted to so many behaviors, from incessant smart phone and internet use to video game playing and online shopping, and Drunk Tank Pink (2013), which investigates how hidden forces in the world around us shape our thoughts, feelings, and behaviors.
Adam’s Website: http://adamalterauthor.com/