THE FUTURE OF THE INTERNET: THE ATTENTION ECONOMY, FOMO, & PRIVACY
The rise of Web 2.0 platforms like Facebook, Instagram, Google, and Amazon led to an entirely new take on an old business model: advertising. In exchange for convenience and connectivity, users unknowingly surrendered the right to their personal data. As more of our information was collected by these platforms, the content we saw was adapted to our unique desires, not necessarily for the better.
Though the promise of these social platforms was to serve as connection engines that brought us closer together, the proliferation of these weaponized marketing tactics has in fact, created comparison engines that are driving us further apart. Curated content has led to confirmation bias and tribalism that is tearing at the fabric of our society. Young millennials and aughts are experiencing increased feelings of isolation, depression, and FOMO (fear of missing out), and frustration and anger have become ubiquitous on the Web.
In this engaging talk, Marc discusses his experience with Fyre festival, an event that took social media marketing to a new level and may represent a microcosm of the broader issues at play and the start of a cultural shift. He offers a new way forward, Web 3, founded on the principles of privacy, individuality, and data security.